As Chief Commercial Officer, Wilfred is responsible for overseeing the Supply Business Development & Operations division, as well as contributing to the overall strategy from his base in Bangkok.

Wilfred is instrumental in expanding Klook’s global portfolio of products and services, deepening merchant and operator relations, exploring new business opportunities and product offerings, and optimizing supply operations.

Prior to joining Klook, Wilfred was Managing Director North Asia and a founding member of Agoda, where he introduced a direct hotel contracting strategy that propelled Agoda to become the largest hotel platform in Asia with more than 200,000 properties.
With 20 years of experience in the online travel industry, Wilfred has attained a holistic view of the travel industry through his illustrious career. He has held countless senior positions, from leading Partnership teams to managing operations across Asia, on-the-ground execution, corporate development, team management, and more.