Tristen is an experienced strategic creative lead at Getty Images, managing a team of visual researchers and curators focused on both identifying and influencing the creation of powerful, resonant, and innovative visual content for the wider advertising and marketing industry. With a career spanning well over a decade and varying roles in marketing, research, creative, and brand strategy, she takes a multidisciplinary approach to understanding how visual language is evolving and works directly with brands and advertisers to find strategies that keep pace with rapid change. A passionate advocate for elevating underrepresented voices within creative spaces and the wider advertising industry, she also plays an essential role in the development and amplification of imagery collections such as the Nosotros Collection, Project #ShowUs, #AutisticOutLoud as well as partnerships and activations with advocacy organizations like SEEHER, Women’s Sports Foundation and GLAAD.