Nicole Brownell serves as the COO at Zartico. Nicole brings endless curiosity, energy, and attention to detail to her work, with a portfolio rich in senior leadership across multiple strategic verticals in agency, hospitality, and DMO. Nicole is known for her ability to create behavioral and persona-based strategies and is equally adept at connecting the dots thematically to identify transformational solutions at scale including business modeling, sustainability planning, and identifying succinct team processes while inspiring others to be empowered to lead.