Margaux is a Partner in McKinsey’s global Travel, Logistics & Infrastructure (TLI) practice and leads the practice across Eastern Europe, the Middle East, and Africa (EEMA). With a truly global footprint spanning Europe, the Americas, Asia, and EEMA, Margaux brings a holistic perspective to the travel and tourism sector. She strikes a delicate balance between defining future-proof strategies for leading tourism destinations globally and driving commercial excellence for key players across the broader travel value chain, including hotels, convention centers (MICE), theme parks, and cruise lines.

A recognized expert in the luxury travel segment, Margaux frequently advises ultra-premium hospitality brands and destinations on elevating the guest experience, managing luxury assets, and capturing emerging market trends.

Core Expertise

• Travel & Tourism Strategy: Developing comprehensive, globally-minded strategies for destinations worldwide, focusing on sustainable growth, innovative product development, and destination readiness for more than 50 major and emerging destinations globally.
• Hospitality & Value Chain Players: Serving a diverse range of travel stakeholders—from convention centers and theme parks to cruise operators and luxury hotel brands.
• Luxury Travel Focus: Deep expertise in the luxury segment, including luxury hospitality market dynamics, short-term luxury rentals, and ultra-premium traveler experiences.
• Data & Digitization: Pioneering the use of advanced analytics, GenAI, and business intelligence to optimize travel distribution and redefine the traveler journey.
• Cultural assets & Tourism intersection: Understanding of relationship between culture and tourism and evolving trends in their mutual reinforcement.

Selected Publications & Thought Leadership
Margaux is a prolific author and leading voice on the future of travel, regularly publishing research on destination readiness and hospitality trends. Her selected contributions include:

• The State of Tourism and Hospitality (2024) — A comprehensive industry report exploring key themes such as the dominance of domestic travel, personalized consumer experiences, the changing face of luxury, and strategies for mitigating overcrowding.
• Hospitality and COVID-19: Navigating Crisis Response and Recovery (2020)
• How conflict in the Gulf is remapping global travel (June 2026)
• Nostalgia and opportunity: The resurgence of Europe's holiday parks (October 2025)
• Travel Tuesday is real—and growing (October 2024)
• Budapest awaits: Fulfilling the city's tourism potential (July 2024)
• Destination readiness: Preparing for the tourist flows of tomorrow (May 2024)

Education

• HEC Paris: M.Sc. in Strategic Management (2008)