Skift Live

Jay Kinghorn

Co-Founder & Chief Innovation Officer

Zartico

Jay Kinghorn is the Co-Founder and Chief Innovation Officer at Zartico, where he spearheads the development of innovative solutions to complex problems rooted in reliable data science. At Zartico, Jay is at the forefront of creating a suite of products that empowers destination leaders and marketing professionals to optimize the visitor economy for the benefit of their community and stakeholders. His leadership in advancing Zartico's product suite leverages quality data science and cutting-edge marketing optimization to enhance client experiences, setting new standards for industry best practices and thought leadership in destination marketing and place-based industries.