Skift Live

Firas Al Osman

Chief Digital Officer

Air Canada

Firas Al Osman is the Chief Digital Officer at Air Canada, leading the company’s Digital, Data and AI organization. In this role, he is responsible for driving enterprise-wide digital transformation, advancing data and AI capabilities, and delivering innovative technology solutions that enhance customer experience and operational performance.

Prior to joining Air Canada, Firas was an Equity Partner at Deloitte, where he advised global organizations on large-scale transformations, digital strategy, and technology-enabled growth. With deep expertise at the intersection of business and technology, he brings a proven track record of building high-performing teams, shaping technology vision, and delivering measurable business value.