Ms. Denduen Luengcheng is the Executive Director of the Advertising and Public Relations Department at the Tourism Authority of Thailand (TAT). In this capacity, she leads Thailand’s international and domestic promotional campaigns, overseeing advertising, media engagement, and national image-building. She plays a pivotal role in coordinating strategic branding efforts alongside government agencies and international media stakeholders. A veteran of TAT with previous leadership postings in Frankfurt and Rome, she also spearheaded the “Thai Craft Destination” project, connecting traditional artisans with contemporary tourism to promote Thailand’s soft power.