Chris Allison is Vice President, The Americas & New Zealand for Tourism Australia, leading a team of 15 across the US and Canada. He sets overarching market strategy and oversees Business Events, Marketing, PR, Corporate Services, and Partnerships and Distribution for the region. Since joining Tourism Australia in 2019 and stepping into the VP role in 2021, Allison has driven major campaigns including Don't Go Small, Go Australia and Come and Say G'day, helping keep Australia top of mind for North American travelers throughout the pandemic and its recovery.

A strategic, commercially astute leader with almost two decades in the travel industry, Allison brings deep expertise across both online and offline sales and marketing channels. Before Tourism Australia, he served as Country Manager for Air New Zealand in both the US and Canada, managing all sales, marketing and airline partnership activity for the North America outbound market –– leading a team of 35 and generating $350 million in annual revenue on a $5 million marketing budget.