As CEO of C2, Anick Beaulieu is at the helm of one of the most forward-thinking and award-winning business experience organizations in the world. With a deep passion for innovation and human connection, she has played a pivotal role in shaping C2’s unique approach to high-impact gatherings.

For over a decade, Anick has been redefining the boundaries of creativity and commerce, helping brands, executives, and industry leaders forge meaningful relationships and unlock new opportunities through immersive, participatory experiences. Under her leadership, C2 has pioneered Generative Experiences, a groundbreaking methodology that transforms passive audiences into active co-creators, shaping interactions that continue to evolve beyond the event itself.

In December 2022, Anick was appointed CEO of C2. She remains actively involved in Montreal’s innovation ecosystem and playing a key role in the city’s creative economy.

Whether hosting global decision-makers at C2 Montréal, designing bespoke executive programs, or advising brands on the future of audience engagement, she continues to set the standard for next-generation business experiences.