Abdulla Yousuf leads strategic efforts to enhance Abu Dhabi’s tourism appeal and increase visitor numbers from key international markets. His work centres around developing the emirate’s position as a premier global destination, renowned for its Emirati hospitality and rich cultural heritage. Abdulla plays a pivotal role in forging partnerships with global travel trade partners, cruise lines, aviation companies, and destination management firms. With a focus on targeted promotional campaigns, Abdulla has effectively expanded Abu Dhabi’s presence in key markets, creating impactful connections with travel trade professionals around the world.