The Most Powerful Room in Global Travel
North Javits Center, New York City | September 22-24, 2026
Every September, Skift Global Forum is where travel’s top leaders come together to pressure-test assumptions, confront what is changing across sectors, and define the strategies that will shape the industry’s next chapter.
Join us as we discuss Travel's Great Recalibration: exploring how sectors evolve and stay ahead in this time of geopolitical volatility, technological upheaval, and rapidly shifting traveler behavior. This is the industry’s most trusted room for signal over noise, and we're revamping SGF to be more intelligence-led and judgement-driven than ever before.
‘This forum really is a must on the calendar for anyone passionate about travel, tech, and innovation. Already excited at the thought of being back next year.’
‘The energy in the room was unmatched, and the opportunity to connect with such incredible minds across the industry was invaluable.’
‘I left Global Forum, the biggest travel conference I’ve attended in years, feeling equal parts energized and stunned.’
In the Room This Year
Who Will Attend
Top travel and hospitality leaders will join us in 2026.
Speakers
From top CEOs of the largest travel brands to new entrepreneurs driving innovation, the voices on stage represent the industry’s best leaders.
Agenda
Formats
Skift Stage Panels
Expert-Guided Roundtables
Breakout Sessions
2026 THEMES:
- Who Controls the New Travel Interface and Intent Layer?
- The Growth Decisions Facing Hospitality Under Pressure
- How Airlines Remain Agile in a Reordered World
- Destinations Balance Discovery, Demand, and Disruption
- The Travel Trust Stack: How to Remain Human-First
- Shifting Demographics and the Next Billion Travelers
- How Creators Are Unlocking the Future of Storytelling
- Building for Communities, Connection, and Purpose
- AI Agents and the Rewiring of Customer Experience
Agenda and Sessions are Subject to Change.
Expert-Guided Roundtables
Included with your ticket. Seats are limited, and roundtable registration opens first to the earliest SGF registrants.
AI & THE FUTURE OF BOOKING
- Co-Pilot or Full-Service: How Far Should Your AI Agent Actually Go?
- Closing the AI Gap: From Workforce Delight to Bottom-Line Results
- Talent in the AI Age: How Organizations and Teams Evolve
REVENUE, PRICING & TECH STRATEGY
- Dynamic Pricing Strategies and Making Data-Driven Decisions
- Build, Buy, or Partner: The New Math of Travel Tech Strategy
- Travel Tech: What to Build and What Investors Will Fund
CUSTOMER GROWTH & LOYALTY
- Real-Time Personalization for Travel: Turning Browsers Into Bookers
- Strategies for Value Over Volume: Driving Durable Demand
- Loyalty's New Importance in Travel's Trust Stack
- Bridging the Gap: Winning Over the Next Generation of Travelers
PRODUCT & EXPERIENCE
- What It Actually Takes to Build a Travel Product People Love
- Unlocking Travel's Experience-led Era
- How Can We Make Travel More Accessible?
Everything Included With Your Ticket
Your ticket delivers value before you arrive, throughout the event, and long after you return home.
Venue
North Javits Center
After a standout event in 2023, Skift Global Forum returns to the North Javits Center.
Set on Manhattan’s West Side, the venue’s contemporary design, natural light, and Hudson River views create a dynamic environment for the global travel industry’s most important conversations.
North Javits Center - 445 11th Ave, New York, NY 10001, United States
Supported By
OPENING NIGHT PRESENTING SPONSOR
TRAVEL INDUSTRY SPONSORS
knowledge partner
app sponsor
Transcription & Translation Provider
Sponsor Opportunities
Want to be part of the event? Sponsor opportunities include main stage talks, networking, workshops, and more. Reach out to sponsorships@skift.com to learn more.