La Nave

June 29-30, 2020


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For any inquiries about our Forum, email us at

Your health is of the utmost importance to us. We have decided that, due to the latest developments regarding the coronavirus, it is best to reschedule Skift Forum Europe. We still very much look forward to an exciting event on June 29–30 at La Nave in Madrid. 

Skift Forum Europe

Skift Forum Europe is the premier European travel event focused on the top marketers, strategists, and technologists in the industry — the people creating and defining the future of travel. Skift Forum Europe is unlike any other event in the region because of its laser focus on examining Europe as a bellwether for many of the leading trends in global travel.

We bring together renowned industry leaders on stage in a one-day event to discuss the region, their companies, and the intersection of their ideas and the latest travel megatrends. We hope you’ll join us to explore innovation throughout the region and across every industry sector including hospitality, tourism, OTAs, and aviation.

What Attendees Say About Skift Events

We asked participants of Skift Global Forum 2019 for one word to describe the event. Here’s what they said.








Who’s Speaking

Join Us For an In-Depth Day of Conversations

See more on our Speakers page.

Why You Should Attend

Skift Forums Are Transformative to Businesses and Brands


Hear case studies from major brands for insights from tourism boards, consumer brands, hotels, and more.


Our schedule is filled with opportunities — onstage, networking, and breakout sessions — to gain practical knowledge.


From CEOs on stage to startups in the know, attendees will learn about the latest industry insights and trends.

Who You’ll Meet

Decision-makers and strategists come to Skift Global Forum to learn from other leaders as well as their peers. Here’s who you can expect to meet:


Online travel and travel tech executives looking to hear from the leading CEOs in their sectors and to connect with suppliers and customers

Entrepreneurs seeking to connect with decision-makers to help shape their ideas and partner with their startups 

Investors and business development executives looking to examine the market and assess partner opportunities for expansion

Hospitality executives exploring the landscape of service and technology partnerships that can improve their business performance

Tourism and destination professionals looking to understand their markets and customers and learn best practices from travel’s most innovative leaders

Consumer and enterprise tech companies providing platforms and solutions that support the industry

Airline strategy and distribution executives looking to understand new channels, new technology, and creative ways of marketing in a consumer-led world

Travel advisors and tour operators seeking new ways to surprise and delight their customers

Marketers and creative executives looking to understand the consumer and develop more engaging campaigns


Skift Forums are made possible, in part, by the support of our partners in the travel industry and beyond. Learn more about how you can become a sponsor by visiting our sponsorships page.


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