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The Decade Ahead: 

Safeguarding Travel’s Future

As Europe reopens and works to rebuild its unique tourism economies, it is entering a new phase of recovery planning, bringing the need for collaboration between leaders and a transparency of the best cross-sector ideas in travel.

With the goal of providing a rapid response and educational resource to the industry, Skift Forum Europe 2020 will take place on June 30 via an online video platform. Join us as we feature an array of travel leaders in conversation with Skift editors to address the tough questions as Europe rebuilds:

  • Will European tourism return this summer?
  • What parts of European tourism are gone forever?
  • Can travel bubbles save European tourism?
  • Will European tourists ignore quarantines?
  • Can airlines provide a sanitized travel experience in Europe? 
  • Did the pandemic solve European overtourism?
  • Should European tourism only focus on Europeans?
  • Will the pandemic accelerate digital transformation in travel?
  • Did the pandemic kill the human touch in hospitality?
  • Where are the new travel distruptors coming from?
  • What does the future of European hotel operations look like?

Through these questions and our global theme — The Decade Ahead: Safeguarding Travel’s Future — Skift editors will examine travel across all-sectors — including hospitality, tourism, OTAs, and aviation — via frank conversations with leaders working to reimagine their business operations, create resilience, and consider how to drive the industry forward.

Watch Sessions On Demand

Free for Skift Pro Members

Register Now

What You’ll Learn

Skift Forums offer attendees a unique mix of mind-expanding inspiration, actionable insights and superior networking opportunities that open the mind and connect the world.

Skift Forum Europe sets the agenda for themes and trends that will guide Skift’s coverage and research for the coming year.



All times are Central European Time. More sessions to be added.
Note: On-demand videos will be available to watch the day after the event

Tuesday, June 30

10:00 AM

Welcome: A Long View on Travel

10:10 AM

Tracking Europe’s Rebound: Skift Research’s Recovery Index

10:25 AM

How Europe’s Hotels Can Balance Travel’s Return

10:45 AM

A Summer of Renewed Promise for Europe’s Airlines: What Comes After?

11:25 AM

Designing a New Era of Conversational Commerce for the Travel Industry

11:40 AM

Online Travel’s New Opportunity to Reconnect the Industry Globally

12:00 PM

Breakout Session: The New Travel Companion — Conversational AI

12:30 PM

Networking Break

1:00 PM

What the Data Really Says: A Macro View on Travel’s Recovery

1:00 PM

Private DMO Roundtable

1:15 PM
1:35 PM

How Will the Luxury Experience Evolve Post-Pandemic?

1:50 PM
2:05 PM

What’s Next for Europe’s Experiences and Activities?

2:20 PM

Is it Time to ReTool Hotel Rates and Distribution Models?

2:35 PM

Adapting Quickly to Meet Traveler Demand

3:00 PM

Experiential Break and EventMB Breakout Session

3:15 PM

Will Alternative Accommodations Gain New Ground in Europe Post-Crisis?

3:30 PM

Rebuilding Europe’s Package Holiday Ecosystem

4:05 PM

How Will Tech Emerge From This Crisis?


Sean O’Neill
4:20 PM

Preparing For a New Hospitality Reality in Europe

4:40 PM

Re-Envisioning Marketing to Reflect Travel’s New Reality

5:00 PM


Why You Should Attend

Skift Forums Are Transformative to Businesses and Brands


Hear the lessons learned from major brands, to insights from CMOs, tourism boards, hotels, PR professionals, journalists, and more.


Our schedule is filled with insights and educational moments –during our “main stage” talks, networking, breakout sessions, and our new masterclasses– to gain practical knowledge.


From CEOs interviews to startups in the know, technology and digital transformation is a key focus, with attendees learning about the latest industry trends. and developments.

Networking and Navigating

How to Navigate Skift Forum Europe 2020 Online Platform from Skift on Vimeo.

The Conversations

Skift journalists and researchers speak with leaders in both one-on-one and group settings. Questions are driven by our editorial team and we choose participants who are leaders, innovators, and creatives in the travel industry. Attendees are able to participate via a Q&A section at the end of many of the sessions, in addition to engaging virtually with attendees from across the industry.


What Attendees Say About Skift Events

We asked participants of Skift Global Forum 2019 for one word to describe the event. Here’s what they said.








What You Get 

After you register, you will receive an email confirmation from us. You will receive details about how to log into our events platform and create a personal profile to aid with networking and conversation during the event.

1. Watch premium content featuring 30+ speakers.

2. Access to live streaming sessions or OnDemand.

3. Sessions include keynote presentations, panels and brand talks.

4. Network and connect with attendees and sponsors pre, during and post-event.

5. Speakers presentations and documents will be available for download after the event.

6. Browse the program and bookmark the sessions you want to attend. When you’ve registered for a session, you’ll receive a reminder 10 minutes before it begins.

Note: Attending the Online Forum does not include the ability to access a list of attendees. 

Be a Sponsor

If you’d like to sponsor this Online Summit, email us at summit@skift.com.

Why Skift?

Skift has been on the forefront of travel industry news and insights since we launched in 2012. Our journalism-driven approach and research rigor have made Skift the most trusted brand in travel media.

Since our first Skift Global Forum in 2014, we’ve both raised the bar and redefined what a travel industry conference can be through our events in New York, London, Singapore, and Berlin. Our mix of C-level executives and top creatives and innovators deliver actionable insights to an audience of engaged industry leaders.