President and Co-lead, Marketing
Jeff Hurst is the president and Co-lead of marketing at Expedia Group. Previously, Hurst served as Senior Vice President and General Manager of Vrbo. In this role, he’s focused on helping people take the best trips of their lives while coordinating internally across Expedia Group to enable owners and property managers to achieve even more success, leveraging the power of the Expedia Group platform.
Previously, Hurst served as Chief Commercial Officer at Vrbo, formerly known as HomeAway, where he was responsible for global commercial performance, leading the regional general management teams around the world and overseeing the property management organization, including sales and operations. Hurst joined HomeAway in 2010 as Global Director of Strategy and Planning and played an important role in the company completing a successful IPO in 2011. He has also served as HomeAway’s Chief Strategy Officer, where he was instrumental in building HomeAway’s e-commerce capabilities and evolving its business model.
Prior to HomeAway, Hurst was a consultant at McKinsey & Company where he worked with consumer brands on corporate strategy, mergers and acquisitions, and pricing.
Hurst has a master’s degree from the Stanford Graduate School of Business and a bachelor’s degree from the University of Texas at Austin. As a frequent vacation rental traveler with his wife and two kids and as a vacation homeowner for 5 years, Hurst cares deeply about the vacation rental industry and applies these experiences to his day-to-day role.