Travel’s Path Forward: Loyalty

July 16, 2020
11 a.m – 12:30 p.m. EDT

Pay What You Want

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Travel’s Path Forward: Loyalty

As the markets have been decimated by Covid-19, travel was brought to a standstill and loyalty was measured far more by delivering on customer service demands than incentives. Balanced communication and anticipating customer needs remain key in this period. However it may also be a good time to consider an expanded view of loyalty in travel and explore the impact of the loyalty-tech landscape.

Please join Skift editors and research analysts as we highlight the challenges and opportunities ahead, and hear from leaders throughout the industry — hotels, airlines, online travel agencies, consumer brands, and intermediaries– showcasing the latest strategies and shifts in this ecosystem amid the fallout from the crisis and lessons learned.

Can’t attend live? A recording will be available after the event.

What You’ll Learn

What are the dos and don’ts in this time in terms of brand communication and loyalty program messaging?

Will customers have a lasting memory of long refund delays and negative sentiment as they scrambled to change or cancel their travel?

How can loyalty be a vehicle for a stronger return for brands across sectors?

Is it possible to open the door for earning points and status for the broader market and not alienating existing top customers?

How can brands be creative in anticipating customer needs in this time by forge strategic partnerships or collaborations with other brands?

How has the virus affected the growth of subscriptions models in loyalty and how might the crisis shift consumer behavior around these programs?


Date: July 16, 2020

Time: 11 a.m. – 12:30 p.m. EDT

Can’t attend live? A recording will be available after the event.

Place: Online via Zoom Webinar

What It Costs

We know this is a challenging time across the industry. We’re offering this event on pay what you want basis.

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If you’d like to sponsor this Online Summit, email us at

What You Get

After you register, you will receive an email confirmation from Zoom. You will also receive reminders both the day before and one hour prior to the event.

1. Access to the event using the Zoom webinar service.

2. Audio and video of the webinar.

3. Ability to ask questions via Twitter. Use #skiftsummit.

4. Access to view a recording of the event.

Technical Matters

You will be able to access the feed on Mac, PC, and Chromebook laptops and desktops as well as iOS and Android devices.

For best results, please download the app from in advance of the event.

Note: Attending the webinar does not include the ability to access a list of attendees.

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We asked participants of Skift Global Forum 2019 for one word to describe the event. Here’s what they said.








Pay What You Want

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