Chief Digital Officer and CEO
Nordic Choice Hotels and eBerry
“Creating the world's best guest journey”, that’s the humble mission we have set ourselves. But how do we deliver on something that has never been done before? By believing in bold ideas when they are just crazy ideas! We invested more than 250 million NOK in eBerry to disrupt our way of operating and delivering services within Nordic Choice Hotels. So far we have delivered world’s “firsts” within Voice, Blockchain and in room experiences, we even broke a world record with usage of our mobile keys. eBerry started in 2016 and counts today 185 passionate tech, marketing and sales folks dedicated to building the worlds best digital guest journey. Lisa Farrar has been named one of the top 20 commercial directors in the European travel industry. She is the CEO of eBerry and Chief Digital Officer for Nordic Choice Hotels. With her visionary thinking and a background as Managing Director for ebookers and Groupon, Farrar’s leadership skills and mantra is “Dare to disagree".