Destinations and Marketing

On-Demand Recording of the Online Summit

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Travel’s Path Forward: Destinations and Marketing

As the coronavirus is dealing a serious blow to the travel industry overall, destinations are working to quickly chart the best way forward. They face a conundrum: letting the awareness of a destination fall to zero during a crisis is a huge risk, but launching a tourism campaign can easily seem tone-deaf. Please join Skift editors and research analysts, along with leaders in tourism, including DMOs, advisors, suppliers, and research companies, for this dive into the state of destinations today.

These video interviews and frank conversations are meant to inspire and to impart best practices for the travel industry, providing an overview of the travel landscape, how coronavirus has affected the industry, and ideas on how travel can best manage these shifts in the future. Several thousand travel leaders, brands, and media tuned in to the online summit.

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Wednesday, April 22

11:00 AM

Destinations Shifting to Find a New Normal

11:25 AM

Evolving the Destination Playbook: Strategies to Accelerate Recovery

11:45 AM

Why Local is the Leading Edge of Destination Recovery

12:00 PM

How Data Creates the Competitive Advantage

12:15 PM

The Path to Build Global Confidence in US Destinations

What It Costs

Skift Online Summits operate on a pay what you want basis.

What Attendees Say About Skift Events

We asked participants of Skift Global Forum 2019 for one word to describe the event. Here’s what they said.








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