René Mack

President

Percepture

President

René oversees Percepture’s destination travel accounts, including SKIFT, New Orleans, Peru and Xanterra Parks & Resorts (Yellowstone, Zion, Glacier, Grand Canyon, Death Valley, Rocky Mountain and Mt Rushmore), Windstar Cruises and Williamsburg, VA. He also directs work for hospitality clients including, The Broadmoor, Kingsmill Resort, The Willard in Washington, D.C., Oasis at Death Valley and Topnotch Resort in Vermont. In addition, he does the external PR for Grand Canyon Railway, Manitou & Pikes Peak Railway in Colorado and VBT and Country Walkers.

His journalistic training and ability to develop news, ignite conversations and tap public, influencer and media relationships have led to placing clients on the front pages of the nation’s top magazines and newspapers; moving entire morning shows to client locations; igniting and driving conversation via social media; and reaching people where they live, work and play via marketing promotions and partnerships – all of which have contributed to client bottom lines.

René is also highly skilled in crisis communications and brand reputation management. For 20+ years, he has helped cruise lines, airlines, destinations, hotels and resorts recover from difficult situations. He led the PR team (2006-2013) that helped bring tourism back to New Orleans after Hurricane Katrina and deal with the BP Oil Spill. From 9/11 to “The Miracle on The Hudson”, from the lights going out at the Superbowl to disasters at sea, from celebrity deaths to working with the Center for Disease Control (CDC), he’s pretty much seen it all.

In 2019 Rene was the only PR person to receive the Top 25 Extraordinary Minds in Hospitality and Sales, Marketing and Reveue Optimization award from HSMAI. René has earned a Lifetime Achievement Award from HSMAI, and helped clients earn numerous awards, including a record 20 HSMAI Platinum Awards, two Silver Anvil Awards of Excellence, and a slew of Mercury and Big Apple Awards from PRSA; Creativity in Public Relations Awards (CIPRA); Classic Telly Awards for film, and awards from the IBCA, PR Week and PR News.

René is a native New Yorker now living in New Jersey, a university lecturer, a former fine-dining restaurant reviewer, an Eagle Scout and a soloist in the New York Metropolitan Opera.