Founder & Managing Director
CatchOn, a Finn Partners Company
Cathy was the founder and managing director of CatchOn, regarded as one of Asia’s leading brand communications agencies in hospitality and travel. In 2019, CatchOn, with offices in Hong Kong and Shanghai, joined Finn Partners. Cathy is a brand expert with 30 years’ experience. Whether she’s advising hotel groups on their market entry strategies, working on tourism initiatives for destinations, or speaking at conferences about Asia’s complex consumer landscape, the future of luxury travel or industry trends, Cathy is widely respected for her thought leadership and sound counsel. She is on the advisory board of the Global Wellness Summit, which she co-chaired in Singapore in 2019 and has authored consumer reports like: Raise the Red Lantern or Fly the White Flag: Understanding China’s Outbound Travel Market, Asia: The Future of Global Wellness Tourism, and The Future of Food annual editions.