VP, Market Strategy, Travel and Hospitality
Kristin Rosmorduc is the Vice President of Market Strategy for the travel and hospitality verticals at Neustar. As the travel and hospitality ‘voice’ of the company, she provides strategic direction on product developments and spearheads the development of vertical marketing plans. She also leads competitive analysis efforts, as well as industry analysis in regard to growth, size, share and trends. She has over 20 years of experience in the sales, marketing and eCommerce space, creating digital and cross platform marketing solutions for Fortune 500 companies.
Kristin began her media career in 1999 at AOL creating content programming, merchandising, promotions and spearheading advertising partnerships for the company’s eCommerce and AOL Travel and MapQuest businesses. She has also held sales and strategic product positions at USAToday Travel, CBS Corporation, Rodale Inc. and Travelzoo.
She has been dubbed as a “hybrid” with her experience in product development, marketing, content programming, sales and data. Kristin is currently combining “art and science” by leveraging her creative marketing and product experience to help her travel and hospitality clients better understand who their customers are and how to engage with them more directly to improve operational efficiency and marketing ROI.
Kristin is a member of the Washington Women Leadership Initiative. She has been a guest lecturer and advisor for the Communications and Advertising programs at George Mason University and Syracuse University. She is an avid traveler who started traveling at the age of six months when she went on her first trip to France.