Dave Sonders

Lead Partner, Ignite


Lead Partner, Ignite

Dave Sonders is Lead Partner at Salesforce Ignite, the innovation team situated inside of tech powerhouse Salesforce. At Ignite, he works with the world’s largest companies to help drive digital transformation and create a culture of innovation.

Before Salesforce, Dave was a partner at gravitytank, a design and innovation consulting firm. He led gravitytank’s San Francisco studio and helped organizations big and small leverage great design to create breakthrough products, services, and experiences. When gravitytank was acquired by Salesforce, Dave helped integrate GT’s unique blend of design, research, and strategy into the Ignite practice.

Dave is a practitioner at heart, but he has a soft spot for teaching. He has taught courses on design and innovation at the Stanford d.school, the Haas School of Business at UC Berkeley, IIT’s Institute of Design, and the University of Chicago.