SVP, Strategy, Marketing & SMB Solutions- Global Digital Merchant Products
Michele Herron is senior vice president and head of strategy, marketing and small/medium business for Visa’s CyberSource business unit. In this role, Ms. Herron leads a team responsible for setting and evangelizing CyberSource’s global strategy as well as operating the marketing function, ensuring the business translates its strategic vision into a market facing identity and message. She is leading the evolution of the commerce platform, which operates under the CyberSource and Authorize.Net brand names, developing and planning the solutions roadmap and championing the merchant view into our product and development processes. Her team also serves as a critical liaison between multiple business functions to commercialize solutions for small and medium businesses. Ms. Herron brings more than 20 years of experience in the payments industry and prior to her role at Visa, spent 17 years at Vantiv (now Worldpay) leading teams in product, business development and relationship management functions. She specializes in transforming business units, building teams from the ground up and creating products with a customer centric mindset. Additionally, she was responsible for the creation of Vantiv’s go-to-market strategy for the SMB audience and managed the partnerships to deliver POS commerce devices. Michele received an MBA from Xavier University and a BA from Miami University.