James Thornton

CEO

Intrepid Travel

CEO

As Chief Executive Officer of Intrepid Travel, James Thornton leads the global business to deliver on the company’s dual objectives of expanding the market for sustainable, experience-rich travel, and operating a company that has a purpose beyond profit. Hailing from the UK, he began his career in the lucrative field of investment management, before making a career change to join Intrepid Travel’s UK office as Sales and Marketing Coordinator. Over the past 15 years, he has made an impact on the business in a variety of senior roles including UK and Europe Regional Director, General Manager Global Sales, and Managing Director of Intrepid Group. He is a member of the Young President’s Organization and the Australian Institute of Company Directors, and in 2018 was recognized as the hospitality and tourism executive of the year by CEO Magazine.