Online Conference

September 21–23, 2020
Live EDT and On-Demand

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Skift Global Forum 2020

Skift Global Forum 2020 — the flagship global conference on the business of travel — will take place as an online global conference this year. In 2020, the “Global” really lives up to its promise, with a live broadcast on Eastern Timezone and on-demand access the day after and onwards. The Forum will feature talks with 40+ travel leaders spread over three days; accessible from anywhere in the world, any time you want.

SGF is the industry’s most premium travel conference focused on the top marketers, strategists, and technologists in the industry — the people creating and defining the future of travel. This year, our global theme, “The Decade Ahead: Safeguarding Travel’s Future” will provide an underpinning for the frank and transparent conversations focused on what 2021 and beyond may look like for travel, and how the industry’s top CEOs and leading business minds are working towards recovery and answering the big questions facing travel:

  • What parts of global travel are gone forever?
  • Is overtourism dead or do we need to embrace it even more right now?
  • How has the pandemic accelerated digital transformation in travel?
  • What does the future of online booking look like, and can it drive a faster rebound?
  • Did the pandemic kill the value of human touch in hospitality?
  • Can hotels even re-open through uneven and unpredictable waves of return?
  • How will the airline industry ever be able to rebound from this crisis?
  • Can long-haul International travel return in 2021 and will anyone want to do it?
  • Are cruises going to survive this crisis largely un-phased and return as strong as ever?
  • Where are the new travel tech innovators going to come from, and what parts of the industry will they disrupt?
  • What are perennially outdated, or frankly bad, practices that travel can finally lose out of this pandemic?
  • Is the world better off with a travel industry that is, say, 20 percent smaller going forward?
  • Through this prolonged, stationary existence, will people still want to travel as readily on the other side of this crisis?

Join us as we bring Skift Global Forum online in 2020, asking the hard questions, finding the top ideas, and exploring the leading strategies that many hope will help foster a rebound.


September 21-23, 2020

Events will take place on Eastern Daylight Time

Can’t attend live? Recordings and presentations will be available on-demand after the Forum


More speakers to be announced


What Attendees Say About Skift Events

We asked participants of Skift Global Forum 2019 for one word to describe the event. Here’s what they said.








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Why You Should Participate

Skift Forums Are Transformative to Businesses and Brands


Hear the experiences and strategies of major travel brands, insights from tourism boards, experts reinventing guest experience in hotels, and more.


Our agenda is jam-packed with opportunities to learn from experts, gain tactical knowledge, and understand the latest trends in travel.


From CEOs to startups disrupting the travel landscape, attendees will hear insights on how tech is disrupting the industry and adapting to consumer demand.

Who You’ll Connect With

Decision makers and strategists attend Skift Global Forum to learn from other leaders as well as their peers. Here’s a cross-section of who participates each year:


Online travel and travel tech executives looking to hear from the leading CEOs in their sectors and to connect with suppliers and customers

Entrepreneurs seeking to connect with decision makers to help shape their ideas and partner with their startups 

Investors and business development executives looking to examine shifts in the market and assess partner opportunities for expansion

Hospitality executives exploring the evolution of service and technology partnerships that can improve their business performance

Tourism and destination professionals looking to understand their markets, new consumer sentiments, and learn best practices from travel’s most innovative leaders

Consumer and enterprise tech companies providing platforms and solutions that support the industry

Airline strategy and distribution executives looking to broaden loyalty strategy, understand new technology, and find creative ways to drive demand

Travel advisors and tour operators seeking new ways to surprise and delight their customers in an experience-driven world

Marketers and creative executives looking to inspire consumers and develop engaging campaigns to drive travel’s recovery

Participate Live or On-Demand

Register Now