Chief Marketing Officer
Kenny Jacobs was appointed Chief Marketing Officer of Ryanair in February 2014. He joined from Moneysupermarket PLC where he held the same title. He has predominantly worked in retail, having been Marketing Director for Tesco Ireland and Brand Director for Tesco UK. Prior to this he worked for German-based retailer, Metro Group in several marketing roles across Europe & Asia.
Ryanair is Europe’s greenest/cleanest major airline with the youngest fleet and highest load factors. Its CO₂ per passenger/km is 66g, half the rate of other flag carrier European airlines. Ryanair is committed to reducing this by a further 10% to under 60g per pax/km by 2030. As part of Ryanair’s environmental commitment, it is investing over US$20 billion in a fleet of 210 new Boeing 737 aircraft, which will carry 4% more passengers but reduce fuel burn by 16% and cut noise emissions by 40%.
Under Kenny’s direction, in 2018 Ryanair introduced a voluntary carbon offset scheme where customers can offset the carbon cost of their flight by making a voluntary donation to its climate charity partners at the end of the booking process. Kenny was also responsible for Ryanair becoming the first airline to report monthly CO₂ emissions and later in 2019, he re-launched Ryanair’s ambitious environmental policy.