Karin Sheppard

SVP & Managing Director, Europe


SVP & Managing Director, Europe

Karin Sheppard is SVP & Managing Director, Europe, responsible for driving sustainable long-term growth and the performance of its hotels across the region.

In her previous role as Chief Operating Officer (COO) of Australasia & Japan based in Sydney, Australia, Karin led the operations and performance of close to 70 hotels in the region across IHG’s brands. In her three years as COO, Karin oversaw the market debut of the Holiday Inn Express® brand and the signing of a portfolio deal to develop EVEN® Hotels across Australasia. She was also appointed a board member of both Tourism Accommodation Australia (TAA) and the Tourism & Transport Forum (TTF).

Over the course of her more than 18 years with IHG, Karin has held several senior roles in Europe, Australasia and the Middle East, spanning commercial, operations and brand development. Previous appointments include Chief Commercial Officer (CCO) for Asia, Middle East & Africa (AMEA) based in Singapore and Vice President, Brand Management for the Europe, Middle East & Africa region. During her time in Europe she also represented IHG on several IHG Owner Association Boards.

In 2020 Karin was appointed as a board member of VisitBritain, the UK’s tourist board. Karin holds a Masters Degree in International Business Administration with Modern Languages, from Aarhus School of Business, Denmark.