Hoshino Resorts Inc.
Yoshiharu Hoshino was born in 1960, in Karuizawa, Nagano, the fourth generation in a family ryokan (Japanese Inn) business. After graduating from Cornell University with a master’s degree on hotel management, he became the CEO of Hoshino Resorts Inc. in 1991. Realizing the critical need for efficient operational methods in the hospitality market in Japan, he developed a new multitasking management style, innovated from the operational methods of ryokan. From 2001, he successfully revived ailing properties throughout Japan, starting from RISONARE Yatsugatake in Yamanashi, the Bandaisan Onsen Hotel in Fukushima, and the Tomamu Resort in Hokkaido, proving to the market the effectiveness of the Hoshino management method. In 2005, he reconstructed and opened his family ryokan under the name HOSHINOYA, now the flagship luxury brand of Hoshino Resorts. Following this, the brand has expanded to Kyoto, Taketomi Island, Fuji, Tokyo, Bali and Taiwan.
Under his leadership, the company has grown to operating 45 properties in and outside of Japan with a total of five brands, HOSHINOYA, KAI (a brand of upscale boutique hot spring ryokan), RISONARE (a premier active family resort brand), OMO (a warm and casual hotel for city-tourism) and BEB (a carefree hotel brand for millennials). In 2013, Yoshiharu Hoshino established Hoshino Resorts REIT, Inc., listed on the Tokyo Stock Exchange, the first REIT in Japan to specialize in the tourism industry.