Shoba Mohan is the Founder Partner of RARE India, a company that has been promoting conservation and community based tourism with sustainability as a keystone value for tourism and hospitality. She is associated with associations as board member or ambassador such as RTSOI ( Responsible Tourism Society of India ) , TTC ( Transformational Travel Council ) , IAHRC ( Indian Association of Hotel Representatives and Companies ). She is very vocal about promoting idea that sustainable travel is future ready and luxury has to be redefined around parameters that believe in protection and preservation of the planet.
About RARE: RARE India is a collection of some of the finest boutique hotels with its heart set around conscious luxury travel – palace stays, wildlife life lodges, homestays and retreats of the sub-continent. We believe that ‘Conscious Luxury Travel’ is current and future ready; and our community is an inclusive list of experiential hotels and hospitality concepts with a quality and style quotient that appeal to the world traveller, believe in working with the community while being personal and high on service. Our hotels are often set away from the repetitive and regular routes, aspire to tread softly on the land they are set in and preserve the innocence of the destination. In short, you have a ‘RARE’ collection of hotels and concepts that offer the perfect immersive experience to the evolved traveller. Founded by Shoba Mohan, RARE India’s list comprises a unique collection of hotels spanning four countries – India, Nepal, Sri Lanka & Bhutan, with 17 States in India alone and over 50 hotel brands. www.rareindia.com