Michael Schaefer is the Global Lead for Food & Beverage at Euromonitor International. He and his team track consumer trends, product innovations, and the evolution of eating and drinking across the world. Michael is the primary driver for design, development, and promotion of Euromonitor’s global restaurant research program, as well as its coverage of the global non-alcoholic drinks industry.
He has been quoted in Bloomberg Businessweek, Nation’s Restaurant News, The New York Times, The Wall Street Journal, and the Financial Times, among others. Michael holds an M.A. in Russian and East European Studies from Stanford University and has been at Euromonitor since 2005.