Honorable María Amalia Revelo

Minister of Tourism

Costa Rica

Minister of Tourism

 

María Amalia Revelo Raventós has over 40 years of professional experience in the Costa Rican tourism industry, participating in the positioning and marketing of Costa Rica as a tourist destination within the public and private sectors. Prior to her role as minister, Ms. Revelo Raventós led the development of routes for the Juan Santamaría International Airport, together with the Government of Costa Rica, and led important projects with the Costa Rican Institute of Tourism (ICT), such as, contracting the first North American advertising agency, developing and implementing strategic tourism campaigns, and executing a Marketing Strategic Plan for Sustainable Tourism. For more than 17 years, Ms. Revelo Raventós held the position of Director of Marketing and Sales at System Level at LACSA, Líneas Aéreas de Costa Rica (Costa Rica Airlines). Her team led the development of the expansion of LACSA in South America and implemented innovative campaigns and partnership programs that positioned Costa Rica as a diverse tourist destination.

Ms. Revelo Raventós’ priorities for this period as Minister of Tourism include the promotion of small and medium-sized businesses, the development of new local destinations and authentic products, with a focus on the culture and cuisine, as well as the strengthening of the joint efforts between the public and private sectors. Sustainability will be the keystone of all the activities of the Ministry. The positioning of Costa Rica as a highly attractive destination for the MICE industry, and the program for the attraction of flights from new cities in the United States and new airlines from other markets will be strengthened.