Jan Swartz


Princess Cruises


Jan Swartz is president of Princess Cruises, a worldwide destination leader in premium cruise vacations.  Princess Cruises is part of Carnival Corporation & plc, the world’s largest leisure travel company.  In December 2016 she was promoted to the role of group president of Princess Cruises and Carnival Australia, responsible for shared services for Carnival Corporation.  Also added to her portfolio is executive oversight of P&O Cruises Australia brand.

For Princess Cruises, she leads a global cruise and tour company, comprised of a fleet of 18 modern ships that serve 2 million guests annually. Princess employs more than 28,000 people and operates in more than 60 countries.

Jan leads the brand and fleet operations team that is activating Ocean Medallion Vacations™– a more personal, immersive, simple and seamless cruise experience made possible by Carnival Corporation’s Ocean Medallion™, a wearable device powered by a first-of-its-kind interactive technology platform enabling enhanced services and personalized experiences for guests.

Swartz was appointed president in November 2013, after more than 15 years at the cruise line. Prior to this, she served as executive vice president overseeing the line’s sales, marketing and customer service operations, a position she held since 2009. In this role, she directed many of the line’s key departments including domestic and international sales, global marketing and public relations, commercial planning, yield management and customer service for both consumers and retail business partners (travel agents). She has been at the forefront of the industry in developing innovative educational programs, like the award-winning Princess Academy and business-building tools for travel agents like OneSourceCruises.com.

Previously, Swartz served as senior vice president of sales and customer service for both Princess and sister brand Cunard, beginning in 2004. In 2001 she was appointed vice president of strategy and business development, and worked on the P&O Princess acquisition by Carnival Corporation.

Her first role with Princess began in 1997, as a management consultant with the prestigious Bain & Company, where for five years she worked with leading consumer and service companies on growth strategies. While at Bain, she led a team to evaluate and enhance Princess Cruises call center programs and distribution systems.