Guðrið Højgaard

Director of Visit Faroe Islands

Tourist Board of the Faroe Islands

Director of Visit Faroe Islands

Guðrið Højgaard is the Director of Visit Faroe Islands, the official tourist board of the Faroe Islands.  With an MBA in International Marketing and Communication from Copenhagen Business School, Guðrið Højgaard has vast experience in the tourism industry, having worked as marketing director for Visit Stockholm and marketing manager for Visit Denmark in Sweden.

In 2012 she moved back to her native islands after 20 years abroad and took up the position of Director of Visit Faroe Islands where her main task is, quite simply, to put the Faroe Islands on the world map as a must-see tourist destination. In recognition of her achievements so far in leading her small team to develop a successful new marketing strategy for Faroese tourism, Guðrið Højgaard received the 2016 Public Leader of the Year award. Also Visit Faroe Islands has won several international marketing awards like Golden Lions in Cannes, Clio Awards, Epica Awards and World Media Awards.

In 2019 Guðrið is on the Politico 28 list over people likely to be “shaping, shaking and stirring Europe in 2019”, the first ever tourism director on the list. From 2018 Guðrið is also director for the internal tourism development on the islands.