Mr & Mrs Smith

James Lohan & Tamara Heber-Percy
With a background in marketing and a talent for languages, Mr & Mrs Smith co-founder and CTO Tamara has been instrumental both in taking Smith around the world and in developing the bespoke booking technology that underpins its network of websites. Heading up the development team, Tamara has masterminded an array of innovations at Mr & Mrs Smith and Smith & Family, including the implementation of responsive design across all sites and the development of the Smith Hotels iPhone app. She was awarded an MBE in 2014. After founding an events company and members’ club in London, James started Mr & Mrs Smith in 2003. Since then, he has led the company’s transformation from a bestselling guidebook publisher to one of the world’s most renowned and respected boutique travel specialists, with offices in London, Los Angeles, New York and Singapore. In 2013, James spearheaded the launch of child-friendly hotel collection Smith & Family, and in 2014 he was awarded an MBE.