World Travel & Tourism Council
Gerald Lawless started his career with Forte Hotels which culminated in him setting up and growing Forte’s operations in the Middle East. After a 23-year career with Forte, he joined Jumeirah in 1997 and helped establish it as one of the premier luxury hotel brands in the world. In 2016, Gerald assumed a new leadership position responsible for tourism and hospitality in Dubai Holding, the Group’s parent company. He is also Chairman of the World Travel and Tourism Council.