Thanks for being part of our third annual forum in Europe

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Skift Forum Europe: Our Promise

This one-day conference is the premier European travel event focused on the top marketers, strategists, and technologists in the industry — the people creating and defining the future of travel.

Skift Forum Europe is unlike any other event in the region because of its laser focus on examining Europe as a bellwether for many of the leading trends in global travel. We chose London because the city is an epicenter of global business, has deep roots in tourism, and remains on the forefront of innovation.

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Like our flagship Global Forum in New York, Skift Forum Europe brings renowned industry leaders on stage to discuss the region, their companies, and the intersection of their ideas and the latest travel megatrends.

Skift Forum Europe 2019 Highlights

Opening Event
Main Forum

Monday, April 29

6:30 PM

Opening Event

Google UK Office Six Pancras Square, Kings Cross, London N1C 4AG

Tuesday, April 30

7:30 AM

Doors Open & Breakfast

7:30 AM

Workshop: The Case for Consistency in Visual Identity

Explore new ways to scale branded content creation digitally and ensure visual content consistency across global brands.

8:50 AM

Introductions & Welcome

9:00 AM

Hospitality Gets Agile: The Challenges of Building Scale

9:30 AM

Strategies for Growth and Sustainability in Aviation

10:00 AM

Quantifying the Hotel Brand Experience With AI


Jeremy Kressmann and
10:10 AM

Taking Relevance to the Next Level

10:35 AM

Networking Break

11:00 AM

Confronting the Invisible Burden of Tourism

11:50 AM

How Radisson Hotel Group is Charting a New Course to Great Experiences

12:00 PM

Navigating Jurisdictions, Borders, and Cultures to Build Global Brands

12:15 PM

An Accessible World is an Inclusive World

1:00 PM


1:00 PM

Workshop: How Personalization Drives Revenue and Increases Loyalty

Get a hands-on look at how marketers are personalizing every step of the traveler journey to boost ancillary revenue and create lifetime loyalty.

2:00 PM

Transformation: The Future of in Europe

2:25 PM

Your Business, Your Platform: Tech Investments that Provide Competitive Advantage

2:50 PM
3:00 PM
3:25 PM

Reimagining Hospitality One Room at a Time

3:55 PM

Networking Break

4:25 PM

Luxury Cruises Get an Upgrade


Hannah Sampson
4:55 PM

Airbnb Goes End to End with Experiences

5:20 PM

The Future of Mass Tourism: Charting a New Path in Uncertain Times


Patrick Whyte
6:00 PM

Cocktail Reception