Head of Research and Development
European Travel Commission
Jennifer Iduh is currently Head of Research and Development at European Travel Commission (ETC), a non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. In that capacity, Jennifer is responsible for research and reporting into different source markets, and the identification of key trends and opportunities for European tourism. Jennifer is also in charge of research activities linked to the European Commission (EC) and other research partners such as the World Tourism Organisation (UNWTO), the Organisation for Economic Co-operation and Development (OECD) and the European Tourism Association (ETOA) amongst others.
Jennifer’s knowledge in market research and communications is backed up by four years of working experience at the World Tourism Organization (UNWTO) where she provided support to the Tourism Market Trends department and the Travel department.
Passionate about sustainability, Jennifer also took part in the UNWTO-GWU university course “Tourism as a Path to International Cooperation and Sustainable Development” in Washington DC.