Inga Hlín Pálsdóttir

Director of Visit Iceland and Creative industries

Promote Iceland

Director of Visit Iceland and Creative industries

Inga Hlín Pálsdóttir has been an integral part of branding and promotion for Iceland for over a decade, the last seven years as the Director of Visit Iceland and Creative industries at Promote Iceland. Promote Iceland is a public-private partnership promoting Iceland internationally for trade, tourism, foreign direct investment, and culture. Visit Iceland is the destination marketing office for Iceland and works under the brand of Inspired by Iceland.

She serves on the board of NATA – North Atlantic Tourism Association and is a part of the reference group to the Nordic Council of Ministers on Nordic branding. She’s given numerous presentations internationally on the topic and writes regular articles both in Iceland and abroad. She has MSc. in International Marketing and BSc. in Business Administration.

She was awarded the Stevie Awards for Women in 2017 as Female Innovator of the Year in government and non profit. Promote Iceland has also won several awards for their campaign Inspired by Iceland e.g.  Euro Effie Grand Prix, North American Effie Awards and Skifties.  Promote Iceland was also awarded the Marketing Company of the Year 2016 in Iceland for the marketing of the destination. In, 2014 she also made the Skift 50 list as one of the top 50 travel marketers in the global travel industry.