Zina Bencheikh

Regional General Manager - Europe, Middle East and North Africa

PEAK DMC

Regional General Manager - Europe, Middle East and North Africa

Born in Marrakech, Zina’s passion for travel started very early when, at the age of just one, her parents decided to move to Canada to explore new horizons. After moving back to Morocco at six years old and then to Europe at 17 where she studied and worked for 10 years in France and the UK, Zina decided it was time to go back home. Starting with PEAK DMC in 2010 as Finance Manager for Europe and Morocco, Zina’s role was soon extended to look after the entire Europe, Middle East and North Africa region. After eight years’ experience within the company, she is now the Regional General Manager for Europe, Middle East and North Africa. Her goal is to build a multicultural team that has the knowledge and expertise to run the best travel experiences for our customers and brand partners across the 43 countries in which PEAK DMC Marrakech operates.