Michael Pichler

Digital Transformation Director, Travel, Transportation & Hospitality

Salesforce UK & Ireland

Digital Transformation Director, Travel, Transportation & Hospitality

Digital is the new imperative. Michael worked in Business Transformation all his career; a large part of it in Travel & Hospitality. He supports customers at every stage of their transformation journey, helps think outside the box, grow and become the best at every customer touch point.

Michael works and worked with some of the most respected Leisure brands in the UK, Europe, the Middle East and Asia. Michael teaches at hotel.school and is Advisor to the board at Uzakrota Travel Summit. Before Salesforce, Michael led Travel & Transportation Consulting for IBM UK, IBM iX Digital Austria, led Software Engineering teams and more.