The Digital Revolution

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The Digital Revolution:
Tools and Tactics to Understanding Today’s Traveler

For two decades, travelers have been migrating to digital channels to research and book. Leaders in the industry have pivoted to connect with these customers and win business, but many have struggled with the transition. For those who feel like they’re falling behind, it’s not too late. Digital traveler trends will continue to accelerate, and those that respond with creative, innovative data-driven decisions will have an advantage. The Covid-19 crisis has created a sense of urgency, but these trends are far from an anomaly.

On September 29, Skift was joined by Salesforce and The Travel Corporation who discussed how digital will drive innovation in travel through Covid-19 and beyond.

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What You’ll Learn

What are the benefits of a digital transformation approach that values and emphasizes ‘pace’?

How has “experience-driven” travel influenced the way people search for and book travel?

What are some ways to evaluate channel strategy, making critical decisions on where it’s most important to be and where to put your efforts?

How can data be leveraged to engage customers throughout the entire travel journey in ways that were not possible before?


Speakers


Sponsor


Technical Matters

You will be able to access the watch the recording on Mac, PC, and Chromebook laptops and desktops as well as iOS and Android devices.

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By registering, you agree to have your contact information, including email, passed on to the partners of this session for the purpose of following up on your interests.

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What Attendees Say About Skift Events

We asked participants of Skift Global Forum 2019 for one word to describe the event. Here’s what they said.

“Cutting-edge”

“Provocative”

“Invigorating”

“World-Class”

“Inspiring”

“Complete”

“Enlightening”