President, Fathom and Global Impact Lead, Carnival Corporation
Tara Russell is the president of fathom, a social impact company that offers a new category of travel, and global impact lead of Carnival Corporation & plc, the world’s largest travel and leisure company.
Russell generated the idea for fathom in 2013, and led research, design and development of the brand, business model and experience from January 2014 to launch in June 2015. She now leads the fathom team as it offers a unique experience to purpose-driven travelers who desire authentic, meaningful social impact opportunities. fathom provides the opportunity to immerse in another culture and community, and systematically work alongside that community to make relevant contributions that endure. fathom is the newest addition to Carnival Corporation, which is also the world’s largest cruise company with nine global cruise lines providing extraordinary vacations at exceptional value for nearly 11 million people around the world every year. Russell has responsibility for fathom and the corporation’s global impact programs and reports to Arnold Donald, president and CEO of Carnival Corporation.
Prior to Carnival Corporation, Russell was Founder and CEO of Create Common Good (CCG, www.createcommongood.org), a non-profit social enterprise that provides training and employment to refugees and a wide variety of other populations with barriers to employment. Russell created CCG in 2008 in order to use food to change lives by empowering for self-sufficiency through a creative food-production social enterprise production model. CCG has delivered more than 100,000 job training hours, with an average employment success outcome of more than 90 percent, and returned more than $18 million back into the community via graduate earned wages. The organization’s noteworthy work to promote healthy eating habits through snack and grab & go production recently earned grants from Newman’s Own Foundation and the Blue Cross of Idaho Foundation for Health. Russell is currently Chairman of the Board for CCG.
In 2007, Russell was part of the founding team of Jitasa, a for-profit social venture that provides affordable financial services to the non-profit industry and has become a profitable, global enterprise serving hundreds of global social sector enterprises, including Boy Scouts of America and many other large, scalable impact entities. Jitasa is a certified B-Corporation with offices in the US, Thailand and Bosnia.
Prior to this, Russell spent four years in Thailand, where she offered pro bono small business development training to nongovernmental organizations. Russell also co-founded NightLight, an international organization that addresses the complex issues surrounding trafficking and prostitution by offering alternative employment, vocational opportunities, life-skills training and physical, emotional and spiritual development to women seeking freedom from human trafficking and sexual exploitation.
Russell started her career with a number of Fortune 500 companies, including roles in product development with Nike; technical sales and marketing at Intel; and engineering and manufacturing with General Motors. While at Intel, she was selected for the Emerging Leaders program and had the opportunity to work with the executive team. During her four years with GM, she was chosen to represent Saturn Corporation in the Shanghai GM New Vehicle Build & Launch Project in 1999 in China. She holds a Bachelor of Science in Mechanical Engineering with Highest Honors from the Georgia Institute of Technology.
In 2014, Russell was invited by the World Economic Forum to join their global leader community and to be a Founding Curator for a Global Shapers World Economic Forum Community. She sits on a number of community and advisory boards, including St. Luke’s Health System and Boise State Venture College, and has spoken about social enterprise and impact innovation internationally. Russell is a PRAXIS Fellow, was nominated for an Eisenhower Fellowship, and is a published travel writer. She has received a variety of awards and honors, including: Tribute to Women in Idaho Industry Award; Entrepreneur of the Year by Boise Chamber of Commerce; Accomplished Under 40 award from Idaho Business Review; Atlas Holdings Inaugural Foundation Social Entrepreneurship Partner; and Non-Profit of the Year Award for Create Common Good from Boise Metro Chamber of Commerce. She is married with two children.