Director, Visit Iceland & Creative industries, Promote Iceland
Inga Hlín Pálsdóttir has been an integral part of branding and promotion for Iceland for the last decade, the last six years as the head of tourism and creative industries at Promote Iceland. Prior she worked for the Trade Council of Iceland and was part of a task force for the Prime Ministry on the Iceland brand. She has been in charge of the public private marketing initiative Inspired by Iceland from the beginning. She is on the board of NATA – North Atlantic Tourism Association and is a non-voting board member for Meet in Reykjavik. She is also part of the reference group to the Nordic Council of Ministers on Nordic profiling and branding. In 2014 she made the Skift 50 list as one of the top 50 travel marketers in the global travel industry.