Global Marketing is responsible for creating and developing Tourism Australia’s brand assets for global campaigns. Global Marketing manages the roll out of Tourism Australia’s marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace. Lisa joined Tourism Australia in February 2015. She has 16 years’ experience in marketing across a diverse range of brands and industries. Prior to joining Tourism Australia, Lisa was General Manager, Brand and Advertising for Westpac. She has also held roles with Carlton and United Breweries (Senior Marketing Manager), Visa International (Marketing Director for Australia and NZ), Telstra (Head of Marketing Services) and David Jones (General Manager, Marketing). Lisa has previously held board positions with the Australian Association of National Advertisers and the Global Banking Alliance for Women.