Workshop

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At our inaugural Skift Forum Europe, we’ll be hosting an exclusive lunchtime workshop to deliver best practices and strategies for utilizing traveler data.

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Session Details:

April 4th, 12:45-13:45

Session Topic:

Turning Data Into Action: Key Strategies for Driving Loyalty

Session Description:

More than ever, driving customer loyalty requires building long-term, relevant relationships which are personalized across the customers’ journey. Travel industry players are evaluating ways to improve or enhance their loyalty strategies by deepening their guest insight.

Mastercard, with its 360* transaction data, has valuable insight into customers’ spending behaviors that help improve loyalty segmentation and design. Through a deep-dive case study discussion, learn how Mastercard has partnered with a hotel group to create deeper connections with the client’s most profitable customers.

Speaker:
Margaret Shine
Senior Vice President, Retail & Commerce
Mastercard

PLEASE NOTE: You must be registered to attend Skift Forum Europe to attend the workshop.

Register Now

Lunch will be waiting for you in the workshop area and attendees are invited to learn, network, and interact with colleagues and speakers in this intimate, immersive space. Space is limited to just 50 participants, and is on a first come, first serve basis. Claim your spot in advance by RSVPing here.

Workshop Presented by:

 

London