Erik Friemuth

CMO

TUI Group

Erik Friemuth
As Member of the TUI Group Executive Committee and Group Chief Marketing Officer, Erik is responsible for the marketing and brand strategy of TUI Group. He joined TUI in April 2014. Erik started his professional career in the digital sector in charge of internet activities of Lycos in Germany. Between 2004 and 2014 Erik worked for Vodafone Germany where he held various marketing functions. From 2011 Erik was Chief Marketing Officer and Managing Director of Vodafone Germany┬┤s Consumer Business. Erik studied economics at Siegen University, where he graduated with distinction in 1996.