Founder & CEO
Claus Sendlinger was born in Augsburg, Germany, in 1963. He began his career in 1987 with the founding of an events agency specializing in sports and music. In 1993 he established Design Hotels™ with 10 iconic members, focusing on communications strategies that went beyond traditional tourism marketing. The company went public in 1999 and has been headquartered in Berlin since 2004. Today, Sendlinger leads the company with an Executive Management Team, representing and marketing a hand-picked collection of more than 290 hotels in over 50 countries.